Where do you fall?

The skin care industry is a booming one with absolutely no signs of slowing down. As a skin care professional, I find it difficult to be on top of every trend coming out, as they are coming out almost weekly! This fact can make me feel stressed, overwhelmed and even lacking in expertise. After some inner reflection and some deep breaths, I always come to the conclusion that I don’t have to know everything, nor do I have to have every “latest and greatest” treatment available to my clients to be successful or credible. I think it is more important to focus on what you are good at and do it to your best ability. And in our case, we are very good at skin care. I’m not referring to today’s version of skin care…the botox, fillers, & lasers. I am talking about the age old methods of cleansing, manipulating & stimulating the skin to bring out the radiance you never knew you could have kind of skin care! This is where we shine! And I truly believe that we are the only place in the rocky mountains you can find the kind of skin care I am talking about.

Let me clarify my feelings about “today’s skin care”. I have absolutely no problem with modern aesthetics. I am a medical aesthetician, for goodness sake! I was in a medical facility offering laser aesthetics to our patients daily. I find each and every new innovation fascinating and truly exciting…how wonderful for we, who are growing older (thank you, God!) in this era?! We have access to so much to better improve our health and lives.

I guess what I mean by asking, “where do you fall?” is just that. Are you looking for an instant fix, such as botox and fillers? Totally fine if your answer is yes with a big fat exclamation point!!! No judgement here. Are you willing to walk the fine line with laser aesthetics where you have 1 of 3 outcomes…your results are just as you hoped, perhaps an expensive disappointment, or your left dealing with a problem far greater than what you started with due to lack of experience or maybe a complete fluke. The third outcome is certainly the least common of the 3, but definitely still a possibility. As far as injectables, I am a huge fan for their instant result and accessibility, but let’s face it, they are expensive and temporary and there is absolutely no enhancement to the health of your skin. Or maybe that is what you are looking for…skin health? A place where your provider believe’s skin care is health care. Where we believe everything is connected? Where there is a tried and true established method to incorporate physical, mental and emotional health into your outer vitality? If you fall into this last category, you belong at Believe.

Easier Said Than Done…

“Life is a series of natural and spontaneous changes. Don’t resist them-that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like”
-Lao Tzu

I am referring to the lost client. I will be honest, when I worked for the dermatology practice, I was never troubled by the regular patient that mysteriously stopped coming in. I was being paid whether they were coming in or not. I was following practice protocol and doing a fine job, so when I thought of “so and so” and wondered when it actually was that I last saw them, I chalked it up to eb & flow, and certainly nothing personal.

Fast forward to present day. I am trying to run my own successful skin care practice and the apathy is completely gone. I have realized that I am not thick skinned, at all! Now, the client that has mysteriously disappeared wakes me up in the middle of the night with questions running through my mind, such as; “were they not satisfied with their treatment?”, “do they feel as if they opened up a little too much to me? Or I to them?”, “perhaps they found someone new that they like better?”. And on & on. Hours of this. I have even come close to e-mailing one or two, just to ask them why. Not to put them in an uncomfortable situation, but because I truly want to know what I could be doing that would make them and all clients even more satisfied. But, putting them in an uncomfortable situation is exactly what reaching out to them would do, which is why I never have. I’m sure I would end up feeling worse than better. So, I am striving to embrace and live my life as Mr. Tzu suggests. Easier said than done, yes, but a wonderful opportunity to grow in strength and confidence, non the less. On the upside, I feel genuine gratitude for each client that I have, right down to the monthly brow wax.

Writing this entry serves a purpose to me, really. I doubt that anyone will even read this. But, it just feels much easier to let go once it has been expressed. Bring on the changes…

High Expectations

I’m sure all aestheticians can relate to this next topic…the pressure that comes with high expectations from your clients or patients.  Not to say that is unreasonable to have high expectations-they absolutely should!  I know I do.  It just seems like more and more people are expecting amazing results with their skin treatments.  I believe it is due to the increasing societal pressures to maintain one’s youth & also a result from the recession.

There is so much pressure, especially for women, to look a certain way to be considered “beautiful”.  Which is of course rubbish, but many of us are buying in to that perception.  Freeze that expression!  Fill this line!!  And they’re coming out with new methods of doing so all the time!

I feel like our struggling economy is really the main reason why people are expecting so much these days.  There is the mentality that, “if I’m going to pay that kind of money…it better work!”.  Completely understandable.  Let’s face it, receiving professional skin therapy is not considered vital to survival, and many people are cutting back or all together eliminating it from their lives.

But, the truth is: there is no guarantees.  Someone could experience awesome results from one microderm/ peel treatment, and another person see little results after 6.  Everyone is different.  The most important thing you can do for your clients (& yourself) is to be honest.  Establish concerns and goals with your client, give a variety of treatment options to consider with varying prices & encourage realistic expectations.

A blog for skin care professionals (& skin care lover’s).

Hello!  My name is Audrey.  I am a mother, wife…& aesthetician!!  A medical aesthetican, at that.  I own and operate a small business called Believe Skin Health Studio in Silverthorne, CO.  Have I mentioned that I am extremely successful?  Maybe not in the way you might be thinking…no, being an aesthetician and small business owner has not made me rich!  But, I get to do what I love for a living.  Being self employed has it’s challenges.  For example, just being able to afford decent health insurance-yikes!  It is so damn expensive that I can only afford to have insurance, but not use it!  But, being the mother of an incredible, beautiful little girl, I couldn’t (& wouldn’t) have it any other way.

I fill the few days I am in the studio, and spend the rest of my time raising my sweet Bella.  When I opened Believe in the Spring of 2009, my passion for aesthetics was revitalized by the freshness (& certainly fear) of my new venture.  Would I make it?  Would I fail?  So far, I would say I have done neither.  I am surviving…and loving the journey.

By starting this blog, I hope to once again awaken my passion for skin care.  I hope to reach fellow professional skin care providers.  Share thoughts, experiences, ask & answer questions, & just become a better aesthetician for my clients, my business & myself.  Won’t you, too, join in?

Summit County, Colorado